商务英语bec情景口语

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商务英语bec情景口语：印刷和媒体广告

Print and Media Advertising

Dialogue 1

A:Have you gotten a hold of the editor of that magazine about our quarterly advertisement? We need to make some modification on the design before we send a final copy. I'm just afraid , we've missed their publishing deadline for this time around.

B: I didn't talk to the editor, I didn't think it's necessary to talk to her. But I did converse with the person we usually go through in sales. She said that would be no problem with missing the deadline as long as we got a final to her before Thurseday. Because we are long-standing customer, they've already got ad space reserved for us.

A: It's a full page A4 ad in tri-color, right?

B: No, this year we opted for a half-page, but it should be a pretty decent effect. The designers was talking about going for a glossy finish. but later decide that a muted look would be more classic. Anyway, if you take into consideration the substrate paper quality and color scheme,the design is quite striking.

Dialogue 2

A:Market classifieds, how may I help you ?

B: Yes, I would like to find out about placing an advertisement in your directory. Can you tell me a little about your rates for advertisements?

A: Certainly. Our advertising rates are divided according to size, substrate, and location.If you are a corporate partner with our publication. We can offer you a slight discount. Also, our rates are different according to which publicaton you wish to advertis in.Our fall edition is pricier than the spring edition. When were you looking to advertise?

B: We would like to get in with the fall pulication if possible.

A: We can do that, timing might be a little tight because our press day is October 25th, but it can be done. Do you have a pre-determined design? You can use either your own designers or if it is more than convenient for you, we have a team of inhouse graphic designers that can put something together for you.

B: That won't be necessary, we already have the image.If we run a full page ad in your Fall edition on a nomal gloss paper, tri-color, what do you think that will run me ?

A: It depends on the location in the material. Are you interested in the front or back page ad? Those were prime spots. We also have 6 tab pages postions available.

B: I think a tab spot would be nice.

A: For a customer supplied design, full page tab page ad., you're looking at about 785 dollars.

商务英语bec情景口语：68品牌介绍

Sixty-Eight Promotional Events

Dialogue 1

M: The product launch on Tuesday, clear your calendars of the next few days because we're going to be burning the midnight oil in order to get everything ready in time.

F: Oh...it's not as bad as all that, most of everything is already set, we're going through an event management company, so they should manage most of the details. Probably the biggest thing on our plate is to go over the event round on with their on-site managers, to make sure all goes that planned.

M: I hate to put all our eggs in one basket, what if their people drop the ball? We should be prepaired with a back-up plan just in case.

F: Opening day is Tuesday, we've been working with this company to set everything up since last spring, they're very clear with all the details for the event. Also, you forget, they are professinals, they run events like our product launch for a living, I'd say we have nothing to worry about.

M: If you say so.

Dialogue 2

M: What kind of promotional events are scheduled for the new product line.

F: Marketing has a setup with prognet launches in five major cities as well as some sponsor events throughout the year. Altogether, there will be fifty events.

M: What kind of sponsors are we talking about? I don't know how effective sponsorship really is.

F: It's not what you're thinking, this events would give us a wider exposure than most, take the try city Merryfun for starters, this is a highly public sites event, the television exposure alone will nearly double our customers' awareness.

M: Other than the Merryfun, what else is on the list.

F: We've got spot in Olympic Stadium, sponsoring one of a team's equipment, then a rally for cancer research, and connection to the inner city education program.

M: Sports, medicine, education, seem kind of random, don't you think?

F: It might seem that way, but this events were all carefully choosen based on marketing research. These are events that our customers and potential customers care about.

商务英语bec情景口语：集体自由讨论

Brainstorming

Dialogue 1

A: Have you thought up any good ideas for our business proposal?

B: I haven't come up with anything good yet. Somehow my brain isn't functioning today.

A: Maybe you should take a break, you've been sitting at your computer for three hours trying to put something together. No wonder your mind isn't very sharp now.

B: I came up with a few different thoughts on the proposal, but now I've completely run out of ideas.

A: Maybe we can shelve the proposal for a while while you brainstorm.

B: We could do that, but I hate to put everything on hold.

A: You're right, it's no good to have things up in the air for too long.

Dialogue 2

A: We've got to come up with a way to solve this problem! No one is getting all their work done during the work day. We need to do some brainstorming to come up with a time-management solution for our office.

B: Well, what do you suggest? It's not that we are all wasting a lot of time. Fact is, we're understaffed. People just have too much to do.

A: So you think we should hire some new people? That is one possible solution. What else could be the problem?

B: Maybe we do have some problems with time-management. If people were always on time to work, they might get more done in the morning before lunch.

A: That's true. Also, maybe we could shorten the lunch break from one hour to forty five minutes. That would add a little time to everyone's day.

B: Fifteen minutes would be good, but I wonder if it would make a big impact on the employees' output. I still think it's a problem with too much workload.

A: We ended up right where we started. Maybe it is time to look for some temp workers to help with a few projects. That would lighten everyone's load.